Case Study Kuhner Shaker
UX, IA, SEO
Adapting to a Pandemic
With the unexpected arrival of a global pandemic, industries dependent on in-person trade shows and conferences to sell their equipment were hurting from losing a critical sales pipeline.
One of these impacted companies was Kuhner Shaker, a leading developer and manufacturer of shaking machines used in labs worldwide.
An Online Alternative
After struggling to find new sales opportunities without in-person events, Kuhner was relieved to find Lesia Design & Digital’s virtual booths to give them an online alternative that they could send to potential clients.
The interactive booth platform allowed Kuhner to jumpstart its sales channels and see its products being sold again during the pandemic.
Designing an Interactive Virtual Booth
Lesia Design & Digital was able to create a customized booth design that matched the unique branding of the Kuhner Shaker website while also accentuating the photorealistic aspects of Kuhner’s shaker equipment.
The booth allowed clients to engage with the company’s aesthetic and learn just as much about the products as they would have at a physical conference.
The Best Part?
The virtual booth has created a passive sales funnel for Kuhner Shaker!
With the virtual booth being live 24/7, clients learn more about the shaker equipment for their labs, make orders through the booth, and engage with Kuhner’s team using the built-in chat functions.