Logo Design and Identity

A professional visual brand goes hand-in-hand with a professional company.

Your logo is about so much more than pretty shapes and colours. It tells the story of your company in a single glance.

When designing logos, we start by understanding who you are and why your business exists. We pair that understanding with competitive research and brainstorming to create a new look that encapsulates your essence.

You’ll choose from multiple versions and iterations of your logo design until we have it nailed. Finally, we’ll design a versatile logo to be used in print and online, large and small.

What Makes a Good Logo Design?

A sense of place

Great logos tell a story and immediately hint at what you do and where you come from. Many of our clients are rooted in Vernon or Saskatoon, so we often provide a little BC or Saskatchewan in their logo designs.

Simplicity

Think of the Nike Swoosh or the McDonald’s M. The best logo designs are simple enough for a child to replicate. Is your logo easy to remember, easy to draw, and easy to see from far away?

Versatility

Your logo might take many forms over its lifespan: digital or print, large or small, and colour, greyscale or solid black. It’s key to create a logo that translates easily from one setting to another.

Timelessness

Be aware of design trends, and don’t get carried away with the latest Pantone colours. Your logo needs to stand the test of time. The Coca-Cola logo has hardly changed since the 1900s. If you want a logo that lasts, choose classic fonts and timeless colours.

How Much Should a Logo Cost?

That depends.

Many logo factories will produce an icon for $200, but these are often plagiarized, based on stolen stock imagery or existing logos.

Compared to large agencies, our logos are highly affordable. Our prices reflect the quality of our services and the detailed and thoughtful approach we take to each custom logo design.

We design logos that tell YOUR story. Only a logo that’s rooted in thoughtful strategy and exploration can genuinely capture your company’s essence and tell that story in a snapshot.

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Why pay for a logo when I can make one for free?

Your logo is a critical element of your company’s identity, and hiring a graphic designer is an investment in your future. Using an online logo generator may be tempting, but using a template to create a logo is a quick way to muddy your brand and identity.

A professional designer has the education, experience, and resources to create a memorable logo that is distinctly yours.

What am I paying for?

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Professionalism

You never risk copyright infringement or lawsuits. You’ll receive a Copyright Assignment document created by our lawyer. This document means you have 100% ownership and rights to your logo. Even when you pay a designer for a logo, the designer owns it until the Copyright Assignment document is signed.

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Client Control & Ownership

We give you original vector design files that are fully scalable and editable. Other firms may only offer you “small” and “large” JPG versions of your files, then charge you for different versions or sizes. With vectors, you are in control.

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Trust & Respect

We believe in trust and building long-term relationships with clients. We invest care and creativity into your logo because we know there’s a good chance we’ll have a long future of work together, built on respect, not a rush job.

Scirulin Logo Wall
Subterra Exploration
BEST Logo
Parkland Logo
Associated Radiologist Logo
AITC Manitoba Logo
Scirulin Logo Wall
Subterra Exploration
BEST Logo
Parkland Logo
Associated Radiologist Logo
AITC Manitoba Logo

So how much does it actually cost?

Reach out! We’ll send you our typical pricing clear as day.

We’re not trying to be shady. We just prefer to make our competitors work a little bit for our pricing information.

 

Contact us
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We also offer graphic design:

With your professional logo design, we can then extend your brand to your website and print collateral, including:

  • Business card design

  • Flyers

  • Brochures

  • Posters

  • Stationery

 

See our graphic design services
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Brochure mockup for Boychuk Dental BWB print logo design on business cards Custom packaging mockup for a product box Presentation folder design for Tru Ortho Custom business card Reebok Crossfit 306 flyer design Brochure mockup for Boychuk Dental BWB print logo design on business cards Custom packaging mockup for a product box Presentation folder design for Tru Ortho Custom business card Reebok Crossfit 306 flyer design