Our Approach

Discover our distinct approach to web design services and graphic design

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To us, no project is just a project. We are deeply invested in every website we create and every logo we design.

Our energy and enthusiasm immediately set the tone and keep clients coming back. Our clients know that our love for what we do will carry us through any challenge in the process. We’re not just passionate about web and graphic design; we’re passionate about our clients as people and the way our work transforms their businesses. That’s why we consistently go the extra mile—we stress about the details so that you never have to.

We have been honing our website design services since 2006, so we have a refined approach that makes the process easy for you.

 
 

The Lesia Design & Digital Process

 
 
Plan and Discover

Planning is the essential foundation of every website, logo, or brochure. First and foremost we want to ensure our web and graphic services meet your business goals. That’s why every project starts with discovery. We want to deeply understand you and your needs.

A thorough planning stage means there are no surprises later in the process: you’ll get exactly what you are looking for and exactly what you need.

We connect with you in person to find out what you’re trying to achieve and where you are struggling. With that information, we develop and test your information architecture to ensure users can intuitively find exactly what they’re looking for.

 
 

 
 
Design, Validate, Iterate

With a firm strategy in place, we begin the wireframing process. Wireframes are low-fidelity mockups that show where information will go on your site. They’re an efficient way to test assumptions before we get into the nitty gritty of web design services.

Testing these interfaces are essential to ensuring a good user experience. Once we know everything is where it should be, we move on to visual design. We iterate until we’re sure the design is serving your business goals and resonating with your users internally and externally.

 
 
 

 
 
 
Build

Whether we are building a custom website for you, or just offering business card design, we execute with professionalism and precision. We work within your brand guidelines or help create them for you through the website design process.

Once approved, our front-end developer brings your website to life online. We include a thorough quality assurance testing (QA) process to eliminate any bugs. You’ll have access to a pixel-perfect development site before it goes live.

At this stage we incorporate copy—created by your team or by ours—and integrate any SEO components to ensure your site gets found by Google.

By the time we launch you’ll be deeply familiar with the front and back end of your site—equipped to manage content and keep your website vibrant.

 
 

 
 
Deliver & Support

Once your website or design project is live, you’re not on your own. We support you with valet hosting and affordable ongoing website maintenance. Whether your website is created in DNN, CraftCMS, or Squarespace it is secure. We run critical updates and work with you to identify strategic ways to keep your website current without breaking the bank.

Thanks to our chosen technologies, you won’t spend hundreds of dollars having us upgrade Wordpress plugins just to prevent hacking or a broken site. Instead your support investment goes towards services that actually enhance your website and lead to valuable ROI. Whether that means ongoing SEO services or design adjustments to accommodate new visual direction, we are here to support you.