Supporting Canadian Non-Profits Historic O'Keefe Ranch
Welcome to the New Online Home of O’Keefe Ranch
O’Keefe Ranch, a historic site preserving the ranching heritage of British Columbia, approached us with the goal of revitalizing their online presence. They wanted a website that not only showcased their rich history but also highlighted their attraction and entertainment offerings. The primary objectives were to:
Showcase the preservation of ranching heritage.
Market and make visible the attraction and entertaining elements and events.
Create a user-friendly experience for visitors, making it easy to find information and contribute to the ranch.
Our Approach
A Comprehensive Website Redesign in Squarespace
Visual Aesthetics: Developed a design that encapsulates the ranch’s historical significance while appealing to modern audiences.
Responsive Design: Ensured the website is mobile-friendly, catering to users on various devices.
Imagery and Multimedia: Utilized high-quality images and videos to bring the ranch’s heritage to life.
Intuitive Navigation
Redesigned the site's information architecture for easy navigation, including a custom mega-menu.
Dynamic Event Calendar
Integrated a dynamic event calendar to display upcoming events, workshops, and attractions.
Keyword Research
Conducted extensive keyword research to identify terms relevant to heritage tourism and events.
The Results
Increased Organic Traffic: Organic traffic increased by 70% within 6 months post-launch!
Event Bookings: An uptick in conversion rates can be attributed to the dynamic event calendar and improved CTAs.
Longer Session Duration: Average session duration reflects increased user engagement with the content.
Positive Client Feedback: O’Keefe Ranch expressed satisfaction with the new website’s look, functionality, and ease of use, appreciating how easy it is to update content and events.
Conclusion
The successful redesign and development of the O’Keefe Ranch website demonstrate the impact of combining aesthetic design with strategic functionality.
By focusing on user experience, SEO best practices, and the client’s core objectives, we delivered a website that not only looks great but also drives tangible results.