Search Engine Optimization

SEO strategies that make Google take notice.

Website traffic is the #1 source of new business for most companies. If Google can’t find your site, you’re missing out on a lucrative source of revenue. SEO is an essential part of your online marketing strategy.

We can help.

What is SEO?

Search Engine Optimization (SEO) is a series of tactics for improving your website’s ranking in the popular search engines to increase the flow of “organic traffic” to your website.

Employing the correct SEO strategies can be a critical factor in the success of online marketing and, when done correctly, can produce a dramatic increase in your site’s web traffic. It pays to be seen.

SEO Services

Our specialists utilize SEO best practices to bring quality traffic to your website. That includes conducting site audits, keyword analysis, and on-page optimizations to help your site climb up the search results of your intended audience. Our SEO services include:

  • Keyword Research
  • Competitor Research
  • Site Audits
  • On-page SEO
  • Off-page SEO
  • Local SEO
  • ROI Reporting
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Keywords and Strategies

It starts by understanding your business. We gather keywords and then test our assumptions using keyword research tools that pull data from popular search engines. These give us access to actual data about popular search terms. We think about “search intent” to rule out keywords that could attract the wrong type of user.

 

 

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Competitor Research

But how does your site compare to your rivals? We dive deep into competitor research to investigate their target keywords, domain authority, citations score, user reviews and organic search traffic.

 

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Site Audits

Can’t find your site on Google? We’ll perform an SEO audit on your website to uncover any issues that may negatively impact your web presence and organic search results. An SEO audit analyzes everything from technical and on-page SEO to user experience and gaps in content.

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On-Page SEO

We create title tags that tell Google what’s on each page and meta descriptions that entice users to click through by offering compelling summaries of page content. Meaningful URL Structure and relevant, keyword-rich headings give your site another boost in ranking. Incorporating your keywords and latent semantic indexing signifies that the content on your page is meaningful and relevant to the user’s search.

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Off-Page SEO

With your site now optimized, we focus on building a robust online profile for your business. We create or optimize your Google and Bing business accounts, submit your website to online directories and search engines, create business citation scores and ensure that your business is listed on online maps.

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Local SEO

If your business is dependent mainly on local customers, we ensure they find you first. We create a Point of Interest (POI) on various online maps directories. When it all comes together with clever SEO-friendly coding and excellent user experience – like responsive design – your site will be well-positioned to climb above competitors.

“Since our website redesign, our number of website visitors has skyrocketed. It used to welcome about 23,000 unique visitors per year, but now it’s welcoming 68,000 unique visitors per year and it’s on track to welcome over 230,000 unique visitors next year! ”
Nicole M. Hancock

Executive Director, SDWF