Bowen Island Sea Kayaking
EXPERTISE
UXD, IA, SEO
PLATFORMS
Squarespace
DELIVERABLES
Website Design & Development
We partnered with Bowen Island Kayaking to redesign their website on Squarespace, creating a mobile-friendly, easy-to-update site that highlights their tours, courses, and camps. Guided by keyword research and UXD best practices, the new site makes it simple for visitors to find the information they need whenever adventure calls.
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A Fresh Look for an Island Adventure Brand
Bowen Island Kayaking came to us needing a refreshed website that was both visually inviting and easy to manage. We moved their site to the Squarespace CMS, giving them a sleek new design that’s fully mobile responsive and effortless to update. The new site beautifully showcases their stunning photos, engaging content, and everything they offer.
Built with SEO and Structure in Mind
Using detailed keyword research, we restructured the site’s information architecture (IA) to align with what their audience is searching for. Each section is organized to support both discoverability and quick access to key details—like what to bring, how to book, and which adventure is right for you. We also made content recommendations based on the keywords and user intent, ensuring every page serves a purpose.
Designed for Spur-of-the-Moment Getaways
When someone decides they need a break from the daily grind, they want answers fast. That’s why the new site is designed with UXD best practices that prioritize clear navigation, scannable content, and fast-loading mobile pages. Whether visitors are browsing from home or on the ferry, the experience is smooth and intuitive.
Adventure Starts with a Click
The final site blends function and feel, delivering an easy-to-use platform that puts all the right info at users’ fingertips. It’s an online experience that reflects the adventurous spirit of Bowen Island Kayaking, while giving the client a site they can proudly maintain on their own.