Vernon Air Conditioning Billboard Campaign
EXPERTISE
Graphic Design, Print Marketing, Vector Illustration, Outdoor Advertising, Brand Consistency
PLATFORMS
Print, Adobe Illustrator, Adobe Photoshop
DELIVERABLES
Arena Rink Board Advertising, Large-Format Print Design, Campaign Illustration
This campaign takes the concept of local HVAC advertising and gives it real personality. We designed two billboards to face opposite directions along the same stretch of highway, one for each season. Drivers heading one way see the warm orange version reading “We Bring the Heat, Not the Hassle,” while traffic in the opposite direction sees the cool blue board that says “No Hot Air, Just Honesty.” The contrast creates a clever visual dialogue between heat and cooling, while keeping the messaging rooted in Vernon AC’s values of honesty and comfort.
Get your own today Get your own todayOur team researched some of the most effective billboard campaigns in North America before creating this concept. We focused on clarity, emotional connection, and memorability , the hallmarks of great outdoor design. Each board features clean illustration, bold typography, and just enough local warmth to make people smile on their commute. It’s simple, direct, and unmistakably on brand for a company that doesn’t just promise comfort , they deliver it.

