UX Design and Consulting

What is UX Design?

User experience design—or UX design—ensures that your your website, mobile app, database, or program is easy to use, easy to navigate, and easy to understand.

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How it works:

User Experience Design

The UX design process starts with the end goal in mind—considering how visitors will move through your system, website, or application, and how they might be thinking, feeling, and acting throughout the process. Every detail is considered and serves a purpose. Choosing the right button, the right colour or shade for the button, and putting it in the right place all contribute to a streamlined experience for your users.

Our process starts with getting in the head of your users. Whether we’re designing a new web application from scratch, your current application has a poor user experience, or you’re not getting the results you want and you don’t know why, we can facilitate the discovery and next steps to find the right solutions for you.

Why UX Matters

Good UX design ensures that when your customers or clients visit your web application, they can find exactly what they’re looking for or perform the action you want them to—meaning you can convert the sale, provide correct information and build lasting relationships with satisfied users.

The type of projects that can benefit from UX design are extensive. Any user interface, from a touch screen network database in a hospital to a music app, needs to be designed with the end-user top of mind. We have worked on UX projects ranging from software applications to standalone user-interfaces to touchscreen kiosks for airports.

When it comes to public-facing websites, whether you run a small professional services website or a large enterprise site, good UX design is not only an expectation from users, but also from Google. UX design ensures you’re optimized for search engine ranking, because Google loves user-friendly websites, and having one will help your website get found.

Usability Review & UX Audit

We conduct a complete usability review and UX audit. We explore every element on your site or application. Is your navigation clear? Are your labels accurate?

We will uncover ways to reduce the time it takes for customers to find the product, service, or information they’re looking for, and move them smoothly through the conversion process. From there, we make recommendations and share insights directly on screenshots of your current site so you can see where the pain points are occurring.

 

Usability Testing

If your website is complex, we recommend investing in usability testing. This process helps to catch problems before they become major issues. Through rapid customer feedback, we can validate design decisions and identify pain points.

For a new web application, we conduct usability testing at the wireframe stage. For an existing site or application, we conduct user testing to determine your users’ needs and identify any bugs or roadblocks before redesign. We use tools that capture your users’ mouse movements and record audio and video, and the testing can all be done from the comfort of your users’, clients’ or employees’ homes.

 

Tree Testing

 
 Tree testing for UI
 

If your website or app needs to communicate a significant amount of information, then tree testing may be a great option for you. Tree testing allows us to see how easily people can find the information they’re looking for on your website, and helps us identify exactly where they get lost. At the end of testing, we’ll have a proven information architecture, clear labels, and logical content that serves your audience exactly what they need, when they need it.