Pink Hippo Marketing
UX Design, UI Design
Squarespace, Desktop, Mobile
Mei Shan wanted her new logo and company name to be more prominent on her new site. Her existing site did not emphasize the logo, and her home page did not display the company name – at all. The lack of branding was both confusing to visitors and damaging to SEO results.
The old website was muted and did not reflect her, her company, or the evolving world of social media marketing. We were excited to provide her with the unique website design she deserved, inspired by her great logo and company name.
Mei Shan’s primary goals were to build a recognizable site and brand that would feature highly in Google’s search results. We were happy to oblige!
Our approach to this project focused on building an exciting UI kit and a creative web design using the customizability of Squarespace. The UI draws from Pink Hippo’s great logo, brightens the colours, and uses the bold hippo image to give movement and life to the overall design. With the UI kit in place, we proceeded through an extensive Information Architecture stage to streamline the navigation and improve SEO results. Our professional content writer worked closely with Mei Shan to create copy that reflected her company’s voice and used our SEO keyword research to improve her rating on the standard search engines.