A customized Squarespace site for WOD fanatics and Crossfit newbies
Reebok Crossfit 306 is a vibrant welcoming community that defies many of the hard edge Crossfit stereotypes. When they approached us their site was crammed with information making it hard to read, and it wasn’t ready for mobile—though most users were getting information from their phones (or at least trying to!).
They had dedicated users who liked to check the site at the stroke of midnight to see the coming Workout of the Day (WOD), but that information was buried.
To meet the the budget constraints of a small local business, we created this site in Squarespace, customizing a template to align with the 306 brand. People are the most important aspect of Crossfit so we were sure to put a spotlight on the owners and coaches, showing their faces wherever we could.
Existing members and potential or new members have really different needs but we managed to streamline the information for both groups. Potential members are welcomed right away with a simple and compelling call to action that leads right to transparent pricing and steps to sign up for a free class. For hardcore regulars, the WOD is front and centre on the homepage.
We wanted to capture the diversity of the 306 community so we used original imagery to showcase the variety of people and fitness levels that make up the regular members. The message is that everyone is welcome.
Lastly, we gave the site a much-needed SEO boost to ensure it’s one of the first options for anyone looking to try Crossfit in Saskatoon.
The results were remarkable. After the site’s launch, the gym had their best quarter in years. Crossfit306 holds the number two spot on Google.
Regulars began visiting frequently to check the WOD and log their workouts. Custom photography and cohesive visuals gave the site a major brand boost. The client success stories keep traffic on the site, reducing intimidation levels by showing the broad range of bodies that have benefited from Crossfit—showing everything from relatable to aspirational. The finished product truly captures the culture of this vibrant community.